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Article: Why the Cartier Santos-Dumont Remains a Landmark in Watchmaking History

なぜカルティエ サントス=デュモンは時計史に残るのか

Why the Cartier Santos-Dumont Remains a Landmark in Watchmaking History

― Its Value Cannot Be Measured Solely By Being The World's First Practical Men's Wristwatch ―

The Cartier "Santos" is often introduced as "one of the world's first practical men's wristwatches."

It is widely known that Louis Cartier created it in 1904 at the request of Brazilian aviator Alberto Santos-Dumont.

However, that is not the only reason we highly value the Santos.

From the perspective of someone who has observed vintage watches for many years, the true value of the Santos lies in the fact that such a highly refined wristwatch design was realized in the era of 1904.


The Era When Wristwatches Were Still Developing

Until the early 1900s, pocket watches were the mainstream timepieces.

While wristwatches themselves already existed in the late 1800s, most of them were made as ornaments for women, or were wristwatches that repurposed pocket watch movements, or were experimental models not designed specifically as wristwatches.

Comparing wristwatches from that period, many had a round case with a leather strap, indicating that the fully developed design of a wristwatch as we know it today had not yet been established.

In other words, the goal at that time was to "make a wristwatch," and the concept of "designing a wristwatch" was only just beginning.


The Difference Is Clear When Compared In Photos

【Comparison Photo ①】Typical Wristwatch Around 1900

【Comparison Photo ②】1910 Cartier Santos

Comparing the two, the difference is obvious at a glance.

Many wristwatches of that era give the impression of being products adapted from pocket watches to be worn on the wrist.

The Santos, on the other hand, is different.

An original form based on a square case.

A design where the case and bezel are integrated.

A beautiful silhouette that naturally connects to the lugs.

The overall balance of the dial, centered around Roman numerals.

Rather than each part being independent, the entire watch is completed as a single design.


What We Value Is "Design Perfection"

The Santos was a practical wristwatch created for an aviator.

However, we value even more highly "the realization of this level of design perfection in the era of 1904."

A proportion that doesn't feel old-fashioned even by today's standards.

A bold challenge with a square case.

The perfection that established the new genre of wristwatch as a beautiful design.

The fact that a watch born over 100 years ago continues to influence many brands today testifies to its high level of perfection.


Why It Has Remained Unchanged for Over 120 Years

Even after more than 120 years since its birth in 1904, the Santos continues to be inherited as a flagship collection of Cartier.

Movements, materials, and sizes have evolved with the times.

However, the design, instantly recognizable as "Santos," remains unchanged.

Excellent design doesn't need significant alteration.

We believe this fact proves the perfection of the Santos.


Ante's Take on the Charm of Santos

As we handle vintage watches, we have many opportunities to see timepieces that are over 100 years old.

Every time we see a Santos among them, we feel something.

It's not that "it's an old watch, yet beautiful."

It's beautiful because it was already perfect over 120 years ago.

Isn't that the biggest reason why the Santos has left its mark on watchmaking history?


Point

  • The Santos was created by Louis Cartier for Alberto Santos-Dumont in 1904.
  • It holds an important place in watchmaking history as "one of the world's first practical men's wristwatches."
  • Compared to wristwatches of its time, its design perfection is outstanding.
  • Its basic design has been passed down for over 120 years, demonstrating its high level of perfection.

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