Beauty transcends time. Beauty shouldn't be valued solely by its price.
In recent years, vintage cars, art, and vintage watches have increasingly been discussed as "investment opportunities."
Rising prices.
Asset value.
Future potential.
These are not necessarily wrong.
Truly beautiful things are appreciated across eras.
Therefore, it's only natural that their value increases.
I myself don't intend to deny this idea.
However, I sometimes feel a little lonely.
When did we start discussing
"how much it will be worth"
before anything else?
Originally, a watch should have something to tell.
The time spent by the craftsman.
Designs passed down through generations.
The history each piece has lived.
Wasn't being moved by such backgrounds the joy of encountering something beautiful?
Price is something that follows.
I believe it's not what determines value, but rather the result of value.
Of course, in a capitalist society, this is also a natural progression.
That's why the prices of beautiful things may continue to rise.
However, on the other hand, I'm a little worried.
Will young people and those unfamiliar with watches be unable to experience truly beautiful things?
Visiting museums.
Going to see beautiful architecture.
Taking a trip in a car that captivates you.
And holding a genuine watch in your hands.
I believe each of these experiences gradually cultivates a person's sensibilities.
If opportunities to experience genuine things decrease, then experiences that make us feel "what is beautiful" will also decrease.
This might mean that beautiful culture itself is gradually being lost.
That's why I want people to know its value not from its price, but from its beauty.
I want them to desire it not because its value will increase, but because it moves their heart.
When you encounter such a watch, it will surely become a special presence in your life.
Before beautiful things become someone's asset, I want them to be someone's aspiration.
And I want that aspiration to be what cultivates people's sensibilities.
This is my wish.
