Beautiful things transcend time. There's a reason for a beautiful name.
Beauty is no accident.
What do we find beautiful?
It is surprisingly difficult to explain why in words.
Beautiful architecture.
Beautiful music.
Beautiful gardens.
Beautiful words.
Each has a different form and shape.
Yet, there is a common thread in things that move our hearts.
I believe that beauty is no accident.
There are always rules in beautiful things.
Balanced proportions.
Repeating rhythms.
Quiet negative space.
And harmony, where each element enhances the others.
People are not consciously aware of these rules.
But unconsciously, they perceive that harmony as "beautiful."
Therefore, beauty does not arise by chance.
There is accumulated thought, attention to detail, and beyond that, beauty.
One day, I strongly felt this.
It was when I was looking at the model names of watches.
Baignoire.
Vendôme.
Allongée.
Ceinture.
Allondi.
Calendrier.
Each has a different meaning and origin.
Yet, there is a common resonance somewhere.
Softly.
Quietly.
Lingering in the ear.
At that moment, I realized that names also have rules.
Not just meaning.
The arrangement of sounds.
The resonance.
The lingering impression.
I felt that a single beauty was created, including all of these.
Of course, I don't know if such an intention existed.
But after being exposed to that world for a long time, it seems that there is a consistent aesthetic sense that cannot be explained by coincidence.
It's not just the watches.
The names, too, were part of the design.
When I realized that, I once again felt that beauty is not just about form.
Beautiful things are beautiful down to the smallest detail.
That is why, I believe, they continue to resonate in people's hearts across generations.
