Skip to content

Cart

Your cart is empty

Article: Beauty transcends time. | Trends change. Beauty remains.

美しいものは、時代を超える。| 流行は変わる。美しさは残る。

Beauty transcends time. | Trends change. Beauty remains.


Times change.

People's values, trends, and lifestyles are constantly evolving.

Yet, there is something不思議なことがあります。mysterious.

There are things that continue to move people's hearts even after decades, or even over a century.

Architecture.

Paintings.

Furniture.

And vintage watches.

I sometimes ponder the reason why.

Recently, I had the opportunity to see Gustav Klimt's works in person.

I had been interested in them before, but seeing the real thing changed my impression significantly.

Klimt's works, at first glance, appear flamboyant and luxurious, heavily using gold leaf.

However, as I slowly gazed at the works, it wasn't the luxury that captivated me.

It was the beauty of the composition.

Figures and negative space.

Straight lines and curves.

The arrangement of colors.

Despite everything being meticulously calculated, it felt strangely natural and comfortable.

Though flamboyant, it was never noisy.

There was a quiet dignity and a consistent philosophy of beauty.

I realized it at that moment.

Truly beautiful things do not chase trends.

That's why I believe they remain beautiful even as times change.

I feel the same way about architecture.

When I first encountered Frank Lloyd Wright's architecture, I didn't feel like I was looking at "old buildings."

Rather, there was a freshness to its beauty that felt particularly striking now.

And that feeling is common to vintage watches as well.

The beautiful curves of the case.

The delicate, subtle curves given to the hands.

The beautiful negative space left on the dial.

These are tiny differences, almost imperceptible at first glance.

However, the beauty of these slight lines and the accumulation of curves create harmony throughout the entire watch.

It's not about flashy ornamentation.

It's the philosophy residing in the details.

I believe that truly beautiful things are born from such attention to detail.

That's why vintage watches continue to move people's hearts even decades later.

Trends create new value.

That is necessary for each era.

However, truly beautiful things quietly remain even after trends have passed.

What Ante wishes to present is not just the product of a watch.

It is a philosophy of beauty passed down through the ages.

Trends change.

But beauty remains.

I believe that only such things truly transcend time.

Read more

美しいものは、時代を超える。美しい名前には、理由がある。

Beautiful things transcend time. There's a reason for a beautiful name.

Beauty is no accident. What do we find beautiful? It is surprisingly difficult to explain why in words. Beautiful architecture. Beautiful music. Beautiful gardens. Beautiful words. Each has a diffe...

Read more
美しいものは、時代を超える。|車好きだからこそ感じる、ヴィンテージCartierの魅力。

Beauty transcends time. The allure of vintage Cartier, felt most by those who love cars.

  I've always loved cars and have had the opportunity to experience many different types. Through these experiences, I've come to a realization. Both a Porsche and a Ferrari each possess their own ...

Read more