Today, Ante introduces vintage watches to customers around the world from Ginza.
However, our beginnings were not in Tokyo.
It began in an old storehouse near the sea in Toyama Prefecture.
Ante’s roots lie in an old storehouse in Toyama
We renovated a storehouse inherited from its previous owner and gradually created a space we genuinely find comfortable, incorporating furniture, lighting, and interiors collected from around the world.
A space where the vintage watches on display naturally blend into their surroundings, allowing visitors to take their time and enjoy the experience.
That was our ideal.
In order to take our time with each customer
We chose to make our Toyama store appointment-only.
This is because we want to take our time with each customer, rather than welcoming many customers in a single day.
Rather than simply displaying watches for sale, we take the time to understand each customer’s lifestyle and values and search together for the one that truly suits them.
What we valued was not the time spent selling watches, but the time spent finding the one watch that was right for you.
A place that makes you want to travel there just to visit it
I have held on to an ideal that has remained unchanged since the company was founded.
We aspire to be a place that makes you want to travel to visit it, rather than simply a shop to stop by along the way.
We want you to take home not only a watch, but also memories of the atmosphere and scenery of the place, and the time you spent there.
I believe that is what truly makes shopping an enriching experience.
The passion nurtured in Toyama, shared with the world from Ginza
Today, we share them with the world from Ginza.
It is so that we can share these values with more people.
However, even though our location has changed, nothing we value has changed.
Toyama is where Ante’s values were nurtured.
Ginza is the place where we share that passion with the world.
No matter where we are, what we value will never change.
