Ante began as a small shop right by the sea in Toyama Prefecture.
A watch shop known only to those in the know, like one you might happen upon by chance while traveling.
A place where you can forget the time and take your time getting to know a single watch.
We have continued creating the store with the aim of building such a space.
As I met many customers there and engaged with each watch individually, my own way of thinking gradually changed as well.
The value of a vintage watch lies in more than the watch alone.
The value of a vintage watch lies in more than the watch itself.
The technology born in that era.
The handiwork of its craftsmen.
The historical context and culture of its era.
And the value that has been passed down through the years.
I believe that all of these elements together are what make a single vintage watch.
However, opportunities to tell the stories behind them are rare.
There is a value that cannot be conveyed by appearance or price alone.
The more truly valuable a watch is, the more your perception of it changes—and the deeper your attachment grows—when you learn the story behind it.
There is a value that cannot be fully conveyed by simply selling a watch.
Simply selling watches is not enough to convey their true value.
That is why I came to want to share the history and culture behind these watches with even more people.
That vision became the reason I chose Ginza.
Why I chose Ginza
Ginza is a city where people seeking authenticity gather from across Japan and around the world.
It is also a place where shops with long histories stand side by side, culture and craftsmanship have been passed down, and true value has continued to be appreciated.
In this city, I can share the culture of vintage watches and the value behind them with more people.
That is what I believe.
Truly valuable watches, to people who will cherish them.
I do not want to sell a large number of watches.
I want to deliver truly valuable watches to people who will truly cherish them.
And I want to be a store that can convey not only what is contained in each timepiece, but also the culture and history behind it.
I chose Ginza to give shape to that vision.
