"Which should I choose, vintage or current production?"

This is a question we often receive in our store.

What we want to convey is that there is no single "correct answer."

What's important is not the price or popularity, but which one your heart is drawn to.

Current production Cartier watches possess a beauty unique to the modern era.

New technology, peace of mind, and ease of use that blends seamlessly into daily life.

On the other hand, vintage Cartier watches boast case shapes and dial expressions that are no longer produced, as well as a gentle ambiance that only comes from the passage of many years.

We ourselves are captivated by the unique beauty of vintage pieces, which is why we continue this work.

Therefore, if you find yourself drawn to their gentle appearance and timeless design, that is surely a reason to choose vintage.

Conversely, if you feel that "current production pieces are more 'me'," then please value that feeling too.

Because a watch is not something you choose because someone recommended it, but rather a piece you choose yourself to cherish for a long time.

And there is one more thing we want you to keep in mind.

That is, "where to buy it."

Each vintage watch is in a different condition, and each store has different philosophies and maintenance policies.

That's why you should choose from a place where you truly feel, "I can trust this store."

If you still have even a little hesitation or uncertainty, there's no need to force a decision.

Encounters with watches are also a matter of fate.

When you find a piece you can truly be satisfied with, that watch will surely become a companion that stays with you for a long time to come.

Take your time and find the piece that your heart says, "This is it."

We believe that is the most beautiful way to choose.